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The Named In AI blog

Getting found by the AI travelers already trust.

Practical, no-jargon notes on AI visibility, direct bookings, and how independent operators win the recommendation.

A checklist beside a laptop showing an AI chat answer
Featured·6 min read

8 Questions to Check Whether AI Recommends Your Business

A plain checklist to find out if ChatGPT, Gemini, and Perplexity name your business when buyers ask. Run through these eight in ten minutes.

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An AI chat answer naming three businesses
June 11, 2026·6 min

Why ChatGPT Doesn't Recommend Your Business (and How to Check)

Your buyers ask ChatGPT who to hire. If it names competitors instead of you, there are usually four reasons. Here is how to check and what to fix first.

An AI assistant weighing sources about local businesses
June 9, 2026·7 min

How AI Assistants Pick Which Local Businesses to Recommend

ChatGPT, Gemini, and Perplexity each build their answers differently. Here is where the names actually come from, and why so many answers name nobody at all.

A phone showing an AI answer recommending contractors
June 7, 2026·6 min

AI Visibility for Contractors: When Homeowners Ask AI Who to Hire

Homeowners now ask ChatGPT who should replace the roof or fix the AC. Most contractor websites give AI nothing to work with. Here is what to change.

A traveler checking a phone in a sunlit old-town street
June 4, 2026·7 min

How AI Travel Assistants Decide Which Tours to Recommend

When a traveler asks ChatGPT or Perplexity for things to do, a few signals decide who gets named. Here is what AI assistants actually look at.

A guide leading a small group along a coastal path
June 3, 2026·8 min

Answer Engine Optimization for Tour Operators: A Practical Guide

AEO is the work of becoming the answer AI gives. Here is a plain, step-by-step playbook tour and activity operators can run this month.

A small tour group on a boat on turquoise water
June 2, 2026·7 min

Direct Bookings vs OTAs: Keep the 20–30% You're Giving Away

Marketplaces like Viator are useful, but every booking costs you a fifth to a third of the price. Here is how operators shift the balance toward direct.

A traveler and a guide chatting over a map at a cafe
June 1, 2026·6 min

Why Your FAQ Page Is Your Best Tool for Getting Found by AI

An honest FAQ page is the single highest-return thing most tour operators can publish for AI visibility. Here is how to write one that gets quoted.

A traveler planning a trip on a phone at a cafe window
May 31, 2026·6 min

What Travelers Actually Ask AI When They Plan a Trip

Trip planning has quietly moved into a chat window. Here is how real travelers use AI to decide what to do, and what it means for the businesses they find.