People ask AI if they need a trust. Then they ask who should write it
Estate planning starts with a question, not a lawyer. ChatGPT answers the will versus trust question well, and then it names attorneys who can do the work. The free check shows whether your practice is in that answer.
Free · No credit card · About a minute · See a sample report
Summit Estate Law · Scottsdale
AI visibility
When clients ask AI for estate planning attorneys in Scottsdale, Summit Estate Law is not named. Here is who is.
Who AI names instead
A sample. Run your business to see your real numbers.
The questions we check for estate planners
One trust package client covers the $49 audit several times over. The audit shows which of these questions you are losing and the shortest path to being named.
You rank fine on Google. AI is a different game.
Estate planning sites are often a bio, a credentials list, and a contact form. AI is doing the education part of your funnel now, and when the person is ready for a name, it needs reasons to give yours: flat fee pricing, the documents in each package, who you serve, how the first meeting works. Sites that keep all that for the consult get left out of the answer.
Google · ten links, the client picks one
apexestatelaw.com
Apex Estate Law
Licensed and insured, serving greater Scottsdale...
peakestatelaw.com
Peak Estate Law
Licensed and insured, serving greater Scottsdale...
scottsdaleestatelawpros.com
Scottsdale Estate Law Pros
Licensed and insured, serving greater Scottsdale...
sunriseestatelawco.com
Sunrise Estate Law Co.
Licensed and insured, serving greater Scottsdale...
and 9 more results
AI · one answer, and your name is missing
Your business should be in that answer.
Run the same question for your city and see the real one.
45%
of consumers already use AI to pick local services. Estate planning is research heavy, and that research has moved into AI chats.
BrightLocal, 2026
1.2%
of businesses get recommended by ChatGPT today. The attorneys in that group get the client after AI has already done the convincing.
SOCi Local Visibility Index, 2026
When 100 clients ask AI, two or three estate planning attorneys get named.
Everyone else splits whatever is left. The free check tells you which group you are in.
From your website to a fix list in one scan
Run the free check
Give us your practice name and area. We ask the AI tools the estate questions above, the way a first time client would.
See who gets named
You see the full responses and learn which local estate attorneys AI suggests, and whether your practice comes up.
Get the fixes
The audit lists the pricing, package, and profile content to publish, in order, so AI can recommend you by name instead of in general terms.
The next thing AI does is act, not just answer
Buyers are starting to hand the whole job to an assistant: find an estate planning attorney, confirm flat fee pricing, then book the first meeting. Here is the path that agent takes to reach you, and the point where most sites lose it.
Buyer hands AI the job
find an estate planning attorney, confirm flat fee pricing, then book the first meeting
AI names a short list
two or three businesses, yours if you qualify
The agent works your site
three checks decide if it can finish
Never booked with you
a failed check sends the agent to the next name on the list
Step 3 · the checks running against your site
The agent does not retry a broken site. It books the next name on the list: Apex Estate Law. The job still happens. Just not with you.
Your free report runs all three checks and scores them next to your AI visibility.
Plain prices. Do it yourself, or hand it off.
Do it yourself
Full Audit
$49once
- All four AI assistants scanned
- Every fix ranked, first to last
- Copy-paste schema, titles and FAQ
- Agent Readiness and the Agentic Browsing Test
- AI search demand and trend for your niche
Stay on top of it
Monitor
$99/mo
- A fresh scan every week
- All four assistants, tracked over time
- Your score trend on one chart
- An alert when AI changes its answer
- Your fix list refreshed as answers shift
Founding rate: $49/mo locked for the first 20 businesses, traded for a testimonial and a short feedback call. Reply to any report email to claim it.
Start MonitorHand it off
Website Optimization
from$499/mo
- Every technical and trust fix from your audit, done for you
- A modern, mobile-optimized site with clear offers
- Google review follow-ups that grow your 5-star count
- Missed-call text-back so no lead slips to voicemail
- Lead tracking and follow-up on every inquiry
- Weekly re-scans with drop alerts when visibility slips
Find-it guarantee. If the audit doesn’t surface at least 10 fixes that can move your AI visibility, you pay nothing.
Limited each week. We cap how many Full Audits we take, so every one gets a careful review.
Fully Automated Site $1,500+/mo
A conversion-built website we design, host, and keep named across the AI assistants. Everything in Website Optimization, plus fresh articles, an optional booking calendar, chatbot, and voice agent, all handled for you.
Run the free check first. Your scores and top fixes, in about a minute.
What getting named in AI usually costs
Most businesses pay several people to do this. Here is the old way, next to ours.
The old way
- SEO agency on a monthly retainer$1,500 to $4,000/mo
- A web designer for a new site$3,000 to $10,000
- An answering service plus a review tool$250 to $700/mo
- A one-off AI visibility audit from a consultant$500 to $2,000
- One job you lose to whoever AI named instead$8,000 to $30,000
Thousands a month, split across people who don’t talk to each other. Our Fully Automated Site (from $1,500/mo) replaces the agency, the designer, and the tools in one.
With Named In AI
- Free check$0
Your score and your top fixes, in about a minute.
- Full Audit$49 once
All four assistants and the full paste-ready fix kit.
- Monitor$99/mo
A fresh scan every week, with an alert when your visibility moves.
- Website Optimizationfrom $499/mo
The fixes, the reviews, the missed calls, and the leads, handled for you.
Start free. Pay $49 once for the full audit, $99/mo to keep watch, or from $499/mo to hand the whole thing off.
Run my free checkFair questions
I rank for estate planning attorney in my city. Do I still need this?
Rankings do not decide AI answers. Assistants name a few attorneys based on sources they can verify, and those picks often skip well ranked sites with thin content. The free check compares your Google presence to your AI presence directly.
Is this just SEO?
No. SEO earns list positions. This earns mentions inside an answer, which depends on whether AI can state facts about you: your fees, your packages, your focus areas. That content rarely exists on estate planning sites, and standard SEO does not create it.
What is in the free check?
We run real will and trust questions for your area through ChatGPT, Gemini, Perplexity, and Google AI Overviews. You see who gets named, whether you do, and your grade. It costs nothing.
See if AI names your estate planning practice
Free · No credit card · About a minute