For personal injury, family and estate practices
When someone asks AI for a lawyer, a few firms get named.
Potential clients now ask ChatGPT, Gemini, and Perplexity who should take their case. The answer names a handful of firms, and the rest never get the call. Run a free check and see where you stand.
Free · No credit card · About a minute
The questions we check, in your practice area
Plus the questions specific to your practice. One signed client covers the $149 deep audit many times over. The check itself is free.
You rank fine on Google. AI is a different system.
Google shows ten links and lets people choose. AI assistants give one answer with a few names in it, built from your site’s plain text, your structured data, your Google profile, and what your reviews say. Ranking well helps, but plenty of businesses sit on page one and never get named. Law firm sites are full of credentials and short on quotable answers to the questions clients actually ask. The check shows which group you're in.
45%
of consumers already use AI to pick local services (BrightLocal, 2026). They get a short list, not ten blue links.
1.2%
of businesses get recommended by ChatGPT (SOCi Index, 2026). The firms in that answer sign the client before anyone else hears the phone ring.
How it works
Run the free check
Give us your website. We ask the AI assistants the questions your clients ask, then score how often your firm comes up.
See who gets named instead
Your report shows your score, the firms AI recommends, and the exact answers, with receipts.
Get the fixes
Every report ends in concrete fixes: schema to paste, pages to change, listings to claim. Do them yourself or let us watch the answers weekly.
Fair questions
We already invest heavily in marketing. Does this overlap?+
Probably less than you'd hope. Legal marketing spend mostly goes to ads and Google rankings. AI answers come from different signals: quotable practice-area pages, structured data, directory consistency, and review language. The free check shows whether the spend is reaching the AI answer.
Is this just SEO with a new name?+
It overlaps, but it is not the same work. We test the actual AI assistants with real client questions and show you the real answers. Firms that rank well on Google still miss the AI answer when their pages have nothing an assistant can quote.
What does the free check include?+
Your visibility score, which firms AI names instead of you, how much of the answer space names nobody at all, and your top fixes. No credit card. The $149 deep audit adds all four assistants, more questions, and a paste-ready fix kit.